is any set of techniques used to gather information and better understand a company's target market. Businesses use this information to design better products, improve user experience, and craft a marketing message that attracts quality leads and improves conversion rates.












Using two different types of research: primary and secondary to gathering two information by
Interviews (telephone or face-to-face)
Surveys (online or mail)
Questionnaires (online or mail)
Focus groups
Visits to competitors' locations

a market research method that focuses on obtaining data through open-ended and conversational communication
One-on-one interview
Focus groups
Ethnographic research
Case study research
Record keeping
Process of observation

Quantitative research is used to quantify behaviors, opinions, attitudes, and other variables and make generalizations from a larger Descriptive Research
Correlational Research
Experimental Research
Quasi-experimental Research
Survey Research






